Just because promotional merchandise is less expensive does not mean that the same degree of thought should not be given to the development process. It is important to think through which products will serve you best and choose a supplier that will deliver high quality products that will be gratefully received. You may have made the decision to market your business using promotional products rather than expensive advertising campaigns. Because of the costs savings businesses stand to make by deciding to use these products it is quite common that a lot of cheap low quality products are bought in the belief that they will work but then don't.
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